...Nowadays, companies are faced with increasingly complex scenarios characterised by high levels of digitalization and globalization.These factors have provided companies with a number of interesting opportunities such as the access to new and broader markets, but at the same time they have also created additional challenges for supply chain planning. Globalization has led to stronger competition and an increased level of uncertainty on both the demand and supply sides. Customer bases are heterogeneous and more and more demanding, while supply structures have become increasingly more complex, making their management more dif cult than ever. Against this background, business success depends on the ability of a company to adapt its organizational model to an environment that is in constant flux.
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